I came across this great article about Facebook and their introduction of clicks to action. Interesting read, so I am reposting parts of it. You can find the link to the original article at the bottom of this page.

Following the official roll out of its new Timeline, Facebook is introducing Actions, a series of new applications that change how people interact with apps, content, brands, and each other. The new apps will extend Mark Zuckerberg’s vision of frictionless experiences based on Facebook’s Open Graph platform, where apps introduce new ways to share your actions with your friends either implicitly or explicitly. With the new Open Graph platform, developers will introduce new Actions and Action buttons that extend the functionality of sharing beyond Likes to now include a dictionary of suggestive words such as “Want,” “Own,” “Read,” etc. These updates are designed to pique curiosity and motivate people to either click through to the source and ultimately, install the app for themselves.

With the new Open Graph platform, Facebook is going live with over 60 Timeline App partners including, Ticketmaster, Pinterest, Rotten Tomatoes, RunKeeper, among others. These apps will extend the interests, activities, and accomplishments of people beyond the moment, to create a more engaged ecosystem around you and your interests. Actions are now going to open up a new genre of buttons that share your accomplishments and desires with your network. Initially, developers will introduce action buttons on their Websites to alert friends to a greater variety of interests and achievements.

See example:

Facebook’s Open Graph invests in what I refer to as the Egosystem, a network in which each person is at the center of their own universe. Each app now extends the persona of each individual, where they tell their story through updates and actions and tailor engagement based on what they do and say. Facebook is simplifying the sharing process for doing so. The idea is that we strengthen relationships through interests and foster conversations based on our actions and intentions. As such, Facebook is investing in the quality of our relationships through technology where the social graph, people we know, slowly transforms into an interest graph, people with whom we share common interests.

TheVerge.com lists  full list of the apps Facebook is launching:

Travel

• Gogobot
• Airbnb
• TripAdvisor​
• Wipolo
• Where I’ve Been

Food

• Foodspotting
• Cookpad
• Snooth (wine)
• Urbanspoon
• Yummly
• ​Foodily

Shopping / Fashion

• Pose
• Pinterest
• Polyvore
• Oodle
• Fab.com
• eBay
• Giftrocket
• Payvment
• Livingsocial

Fitness

• MapMyRun
• Runkeeper

Entertainment

• Rotten Tomatoes
• Dailymotion (French video site)
• Cinemur (French video site)
• Metacafe (videos)
• Ford (game)
• Wooga (Bubble Island, Diamond Dash)
• OMGPOP (Draw My Thing)
• Zynga (Words with Friends, Castleville

Giving

• Causes
• Fundrazr
• Artez.com

More

• BranchOut (job search)
• Monster (job search)
• Color (photo and video sharing)
• Courserank (education)
• Grockit (education)
• Foursquare (location)
• Goodreads (books)
• Kobo (books)
• StubHub (ticketing)
• Ticketmaster (ticketing)
• Ticketfly (ticketing)
• ScoreBig (ticketing)
• Appsfire (app discovery)
• Artfinder (art)
• Autotrader (cars)

Original article: http://www.briansolis.com/2012/01/likes-genre-action-facebook-introduces-clicks-to-action/

Good luck!

V.